The fast fashion industry causes a series of environmental problems, including water pollution, carbon emissions, plastic production, and waste. The environmental issues of fast fashion are directly and indirectly linked to the climate and ecological crisis. High carbon emissions and changing environmental conditions caused by water pollution, plastic production, and waste exacerbate climate change.
We value a sustainable fashion industry that incorporates nature to decrease negative impacts to our environment (eg. uses sustainable fabrics to reduce water pollution).
Our vision:
We envision a world where clothes are well made and long lasting
We envision a fashion industry that uses sustainable fabrics and dyes, and would employ millions of people in well-paying jobs focused on design, clothing recycling, and upcycling.
In this future, natural resources are more cherished - less land devoted to cotton production or bamboo plantations, little pollution coming from those lands or factories
We do imagine a world where fast fashion is no longer a culprit of environmental degradation but a leading example of ecological stewardship.
Solution:
Social /community
Consumers:
Buy only second hand or vintage clothing and buy sustainable and non-toxic new only when nothing else can suffice Donate unwanted clothing to charities
Donat unwanted clothes to charities
Collaborative consumption
Prolong the life of your clothing → wash less or wash by hand, air dry, remove stains immediately, mend if torn
Buy durable clothing in timeless styles that will never look dated or out of style;
Everything is ‘in style” nowadays so Express Yourself! But be mindful, too, of the planet - it is our “oyster” and we are the pearls
Environmental
The top five textile or fabrics are sustainable and biodegradable: bamboo, flax linen, hemp, silk and organic cotton.
Political
Push for current fashion regulations to reflect the need for a sustinable fashion industry. The current Textile Labelling and Advertising Regulation is out of date
Push for regulations to be more forcefully imposed
Create a fashion tax that aims to force companies to be more sustainable
Do you want to contribute to the sustainable fast fashion? Here's the chance. Follow us on instagram'greener_fashion', see our QR code as attached and join our poll!