The relationship between companies and consumers play a big part in environmental sustainability. While I want to believe that most companies will do the right thing regardless of their consumer's choices, I learned today through the example of orange juice that companies will focus on improving shareholder/member values more than the risks they have to take. As I hold lots of value towards sacrifices that individuals make for the greater good, it is a bit upsetting to hear that companies will willingly choose less sustainable methods even when research finds and gives solutions to be more environmentally-friendly. I vision a world where companies don't ignore environmentally-friendly solutions given to them for the sake of higher rates of consumerism. To do so, an intervention that I feel is necessary is spreading more awareness to consumers about the choices they make. As companies are focused on consumer's choices, the blame is not solely on the company alone for not choosing the environmentally-friendly method. If more information is spread in a more urgent manner regarding the environment, I feel that we could shift consumers to make better decisions that will motivate companies to make better decisions as well.