I believe in order to have a future where real sustainability can be accomplished, we must first have a future where deeper recognition/understanding of how “valuable” (not in the economic sense) natural resources are present within the society. Take water in Capetown for example, once people are alerted of the incoming crisis due to the shortage of water, actions are taken to cut down any wasteful behaviours that people normally turn a blind eye towards. This shows not just the power of collective action, but also how recognizing the values of natural resources can vastly improve societal behaviours towards sustainability. Capetown luckily managed to avoid their day 0, but we need to take action before such crisis arrive at our doorstep.
Therefore, we must push for a wider recognition of the consequences of wasteful practices that exist in the society, and through that we can forge societal values where people live and act in sustainable ways with an awareness of reducing unnecessary wastes. This can happen through a bottom-up approach, where changing societal values can push the government/corporations towards sustainable behaviours as well.