🍀Does anyone remember hydroflasks and scrunchies? 🍀
The subculture of young upper middle class girls who had a hydro flask covered in stickers, oversized hoodies, beach fashion and stickers about saving the turtle. They were called VSCO girls and they unironically promoted environmental sustainability better than most movements. Those water bottles are still used today, large hoodies and scrunchies have not gone out of fashion. Although to become a VSCO girl, you needed to have material objects, they were not repeatedly replaced because it went against the core principle of their identity. Their values persisted because they created a major trend that persisted for years, and even if the idea itself is no longer popular, the items bought are still being used.
My vision for a positive future includes emulating the same idea behind VSCO girls. VSCO girls promoted sustainability and long term use items that the average person has to invest financially in. This trend intervenes and goes against the current praxis of micro-trends and repeated consumption.