One person’s concepts are formed by the surrounding society, including advertisements. Our consumption view is often manipulated by advertisements. Whether the example of Volkswagen's cheating test or the false guidance of sugar, they confirm the power of business. Even if you don't watch any advertisements, the authority we believe may also be influenced by business. I doubt that many people believe that the concept of “organic is better” also be guided by commercial propaganda under the anxiety of food safety. If I hadn't read a post criticizing organic before, I might have been influenced by the concept of organic. I envision a future that our views, especially those related to consumption, will not be affected by advertisements. People will treat information more critically. Nothing is 100% good or nothing is 100% bad. To achieve this goal, it is necessary to support education about how to check the truth of the various messages, or take critical news examples in schools to help people gain more critical thinking.