What if more companies were willing to "stick their necks out"?
I envision a world where all companies are motivated to lead on sustainability issues. Leadership requires vulnerability and transparency. As we saw in class, transparency, and the financial vulnerability associated with it, is often not in a company's self-interest. Volkswagen increased profits by cheating tests, while Unilever and Patagonia's reputations suffered when they were honest.
So, how do we incentivize transparency?