It's discouraging to hear in the media and when researching, that most companies have major flaws in sourcing, business model etc. I want to support businesses that care and I'm worried that although NGO's go after some of our best players, not many people know that and may be turned off by the negative attention and critiques of the businesses. Despite this, I understand now that only businesses that do care, that are making promises, are being held accountable in this way and are being persuaded to do better by this press.
I envision a better educated consumer that researches the companies they consume from and that understands that companies that are being held accountable are among the best "actors" compared to those that don't even care enough to make promises. I also hope to hold companies that don't care accountable with unwaveringly and strongly enforced laws. Much like companies should have to care, our government should have to care, specifically, about these companies. It needs to start with our government 1. being made aware of company flaws and unsustainability (group/individual public action, calling out corporations and calling on the government in the media, sending letters and calling about these issues) and 2. specifying laws that do not permit loopholes for companies and that enforce sustainable sourcing, packaging, marketing and more.