As an individual, it is easy to think that your actions have no power in the grand scheme of the world. However, small actions can start movements by inspiring friends, family, and maybe in the end a larger audience. What I envision is a world with a longer longevity for clothing. My intervention is to start a movement to help prevent the overconsumption of clothes caused by fast fashion. I believe the main reason that people consume clothes so frequently is due to the rapid change in trends. So, what I could do is start a movement with my friend who is an expert at sewing, patching, and designing and offer to transform people’s clothes into something that fits the new trend. All clothing starts from fabric, and with this, something seemingly old-fashioned could turn into something trendy and allow people to enjoy the clothes for much longer. I think this movement is important since I strongly believe that clothes which everyone owns so much should last a longer period than merely a year or two. Even though this movement does not target the core of the societal problem which is the rapid change in trends, it is something I can realistically do to make a change. Also, if this movement reaches a larger audience, it has the potential to become the next “trend.”
Make the pledge to push for system change with CoSphere.
Create an account to join and begin connecting with our community.
Why Join?
Why Join?
I'm curious about the psychological factors behind the over-consumption in today's society. Because sustainability is a definite trend for the future of the fashion industry.
Hi Ari,
I agree with your stance and love how you want to start a movement that helps to prevent the overconsumption of clothes due to fast fashion. While I'm not that well-versed on this topic, I wanted to share a connection!
When reading through your post, I immediately thought about luxury brands in the fashion industry. I read somewhere that brands like Chanel tend to burn unsold merchandise at the end of a season. I think this is also a huge problem. Apparently, burning one bag releases around 8kg of carbon emissions! So many women around the world aim to own these luxury bags that cost upwards of $4000 and their regular business to such brands results in the continuous cycle of burning unsold bags and other items.
You point out the core of the problem. Fashion itself is difficult to be defined, so I think this is capitalism in order to benefit and drill the holes of the art world, the so-called fast fashion and trends are often operating behind the scenes to benefit from capitalism, they won't care about waste and extravagance, more won't care about ecological protection, benefits outweigh all their eyes', making money is the most important thing. So, if you want to solve this problem and capitalism to a great extent we do must compete, because the core concept of capitalism: "extravagance" is the opposite to our goal, our promotion will have great difficulty, and beat them really is not a simple thing, perhaps on the education of people may be able to compete with them...
Hi, Ari. I totally agree with the point that we need to bring more audience into this movement and publish to more citizens. Individuals could make a big difference if they are well-engaged.
I love this idea! Honestly, all anything (good or bad) that needs to become a "trend" is a viral Tiktok video. It would be so refreshing to see someone take old clothes and recycle them to make new ones. Recently thrifting became really popular and a lot of the world's youth took to it immediately. Fast fashion needs to be put to rest, and it should be our responsibility to look at where our outfits come from, what materials are they made up of, who made them, and what impact they have on the environment.