I envision a future world where consumers can easily understand where their product comes from and whether or not it is truly sustainable. Ordinary people have the right to be protected from companies who may try to falsely advertise towards consumers for economic benefit. In order to ensure true corporate social and environmental responsibility, we need tough laws that force and monitor companies to comply to sustainability standards. For example, governments could crackdown on the admission of certifications by only permitting one per industry and ensuring that is has a rigorous examination process so that consumers can more easily understand what they are buying. This could also inspire more businesses to strive to change their practices in order to earn a certification.