The ability for all to buy affordable, durable, ethically sourced, and resource efficient items according to their needs. To this end, the people of today should commit to buying items that will last them decades, not months, and put in the research required to know who the manufacturer is and whether they follow ethical practices that facilitate this goal. It is within our power to buy better, to buy more ethically, and to choose where our money will go as it leaves our hands: to corporations which choose short term profit at the cost of environmental devastation, or businesses which help us #unleashvalues, and who contribute to a brighter, better future for all of us.
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How to define a corporation is eco-friendly is really hard.