Performative Actors

We discussed in class that leaders are often seen as targets. This reminded me of brand names hopping on the bandwagon in support of pressing current issues (I.e., BLM, Pride campaigns, ecofriendly awareness), and a lot of them seeming notably hypocritical and performative- just so they were‘t potentially losing any customers. I envision a future where companies take the time to voluntarily support causes such as ones that motivate sustainability; not because its trending to do so, but because they actively engage in and care for their consumers and the environment. An intervention could be to have departments within the company (not dissimilar to quality assurance) reaching out to their consumers with surveys in what they could do better for the environment (i.e., ditching plastic, compostable containers, minimal plastic packaging) and figuring out ways to balance income/profit/revenue and also being more conscious of the environment.