We discussed in class that leaders are often seen as targets. This reminded me of brand names hopping on the bandwagon in support of pressing current issues (I.e., BLM, Pride campaigns, ecofriendly awareness), and a lot of them seeming notably hypocritical and performative- just so they were‘t potentially losing any customers. I envision a future where companies take the time to voluntarily support causes such as ones that motivate sustainability; not because its trending to do so, but because they actively engage in and care for their consumers and the environment. An intervention could be to have departments within the company (not dissimilar to quality assurance) reaching out to their consumers with surveys in what they could do better for the environment (i.e., ditching plastic, compostable containers, minimal plastic packaging) and figuring out ways to balance income/profit/revenue and also being more conscious of the environment. #unleashvalues
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It is sad to see people brave and willing enough to be leaders be targeted rather than applauded. Your post reminded me of how Patagonia took a step towards being transparent but was crucified harshly for it when they did not know a detail about their product. I find it highly ironic because the companies that were calling them out were not transparent at all.
I think this is a really good angle of the issues regarding these issues. I think that vision for the future is a good one and should be what we move towards. I would add that I would imagine this behavior needs to be facilitated by governments and the overall community.
Hi Anna I really like your idea! And I believe that if the company could really put the time and effort to reach out and find better solutions, they will get more loyal customers and better social image!
Hi Anna, I wish brands would start to actually care about the causes they use to gain social capital and profits too. Departments dedicated to social causes and sustainability would be amazing, and hopefully they'll have enough power to make more than simple suggestions.
Hi Anna,
I really love this idea! I think that the performative nature of these big brands is so obvious and the difference made by a department dedicated to the conscious support of important initiatives would be great! I hope that going forward, big corporations can make a better and more genuine effort to give back and care for the communities they profit off of.
I agree with you Anna. Greenwashing is a big problem under a society where companies strategize with profile in mind rather than social good. It doesn't help that companies that are actually doing good are at the line of fire from NGOs. I really like your idea of intervention. I feel like it will be more effective if there is a regulation that require companies to have such as department.
Good points! It's interesting how businesses often like to most publicly support causes in the name of optics yet won't take any meaningful action to further them (ex. when banks say they are Pride friendly yet do not actually financially support any aspect of the Pride movement)
Great ideas! Having separate department focused on these issues and also reaching out to consumers is a great way for a company to be more actively engaged in caring for the environment.
Hi Anna! I agree - we should definitely have consumers input their ideas of ecological sustainability to businesses!
I agree! It would be nice for companies to do things because they actually care about certain issues.