Water is something that many of us, living in British Columbia take for granted. Water is arguably the MOST important resource our planet has. Without it, we would have nothing! Our lives, material resources and other important production processes rely on it. The infinite value of water is something that the majority of society hasn't even started to understand. There are so many innovative ways that have been developed in order for us to more efficiently and sustainably use water - aka ****recycle and save it!****
When Cape Town was in their water crisis of 2018, "DAY 0" was discussed - the day general water supply would be cut off to the public. When news of this broke, a sense of urgency overcame Cape town and water waste was reduced by 50%! I think this is an excellent example of how urgency is a crucial driver for change. My vision would be to live in a world where everyone treated everyday like DAY 0 was around the corner. This would help everyone realize the true value of crucial resources such as water: they are invaluable!
A key intervention to implement water saving practices would be to regulate and incentivize water saving amongst not only individuals, but big corporations. The excessive amount of water needed to make things from food, clothes and cosmetics contributes to society's biggest use of water. Implementing incentives and regulations on water usage for mega corporations would encourage them to make their practices more sustainable - by investing in water saving tactics. #savewater #UnleashValues #thebigW #sustainabillity