Advertising essentially involves the creation of wants, and modern advertising does this really effectively by preying on peoples’ insecurities. I envision more tight-knit and supportive communities which could keep people from being so readily swayed by consumerist messaging. These could form from gatherings of like-minded people, who are willing to share their values and beliefs, even in the face of potential ridicule from their immediate social circles. Eventually, this messaging could embolden others whose consumption is currently driven only by societal pressure. I'm committing to sharing my stances on rampant consumption, even amongst groups that might be less receptive to such ideas.
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Great point about how advertising targets our insecurities! Hopefully, the community here will allow us to be more vulnerable and feel more secure.
Great post!
I love your perspective on community! This is one of the gaps CoSphere is trying to fill—facilitating that supportive community in the face of societal pressure for consumerism etc.
I completely agree about your stances on advertising. And thank you for being brave enough to share your ideas with non receptive people as well. We can only get better as a community if we’re open to having conversations with everyone, especially those who disagree with us.