Advertising essentially involves the creation of wants, and modern advertising does this really effectively by preying on peoples’ insecurities. I envision more tight-knit and supportive communities which could keep people from being so readily swayed by consumerist messaging. These could form from gatherings of like-minded people, who are willing to share their values and beliefs, even in the face of potential ridicule from their immediate social circles. Eventually, this messaging could embolden others whose consumption is currently driven only by societal pressure. I'm committing to sharing my stances on rampant consumption, even amongst groups that might be less receptive to such ideas.