In my opinion, reforming incentives is the key to change, and to recognize the incentive, we first need to raise public understanding of the externalities of their behaviours. I found the article of this week Why Reforming Incentives Is Key for Sustainability a really good expression of my values. Most consumer behaviours are guided by market strategies. For example, few people would question that are renewable energy-powered vehicles better for the environment than gasoline-powered vehicles. In fact, in the process of manufacturing electric-powered vehicles, more pollution is released because their technology is not advanced. However, electric-powered vehicles do provide good incentives for changes because the price of gasoline is much more expensive than electricity. Cost is the ultimate incentive for change. An example of whi
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