I envision a future where sustainable agriculture is not centred around incentives from the government but from the support of the people. In this economy and state, governments are already investing too much in agriculture-related areas and are unable to give out extra incentives for sustainable agriculture methods. This is when we have to turn to the people, the people who actually consume this food. A guiding principle that could be used to promote consumers to buy products which are created through sustainable agriculture is what tastes good should also feel good. This is not a way to promote veganism, but a method to get consumers to think about the consequences of their actions and to promote ethical choices. These values can be enforced through a campaign that is supported by the government. I strongly believe that government-connected campaigns hold great power, and this power should be used to push these sustainable ideas forward. The government could start campaigns on social media platforms using the stated guiding principle as a slogan and also include statements from environmentalists to back up their campaign. This will cause consumers to consume mainly from these sustainable agriculture farms and the rise for sustainable methods of farming will increase.