Businesses take on a big part in influencing sustainability. As more and more people become educated on sustainability, businesses are beginning to use sustainability to market their products and services. However, are these businesses really enforcing their sustainable practices? I envision a world where people do not focus on just the surface marketing strategies of businesses, but learn how to research about the fundamentals of their business practices and not fall for marketing strategies that only advertise positive incentives. I want to make sure the people are getting the information they need and governments enforce transparency on business practices.